December 2025
At Casa Joy, we specialise in creating handcrafted, personalised accessories for luxury events, brand experiences, and destination celebrations. This past weekend, we had the honour of collaborating with Ferrari during the Formula 1 Grand Prix in Abu Dhabi, crafting a bespoke version of our signature Sunset Fan for their exclusive hospitality experience.
A Bespoke Fan Designed for a Luxury Brand Moment
For this partnership, we designed and produced a custom edition of the Sunset Fan, one of our most artisanal models, known for its natural palm-leaf weave and elegant wooden handle.
Each piece was crafted entirely by hand, one by one — staying true to Casa Joy’s commitment to natural fibres, slow production, and meticulous detail.
To reflect the identity of Casa Ferrari, we personalized the fan with:
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Engraved wooden handles featuring “Casa Ferrari”
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A deep red tassel, referencing Ferrari’s iconic colour
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A refined, natural palm-leaf pattern that balances craftsmanship with understated luxury
The result was a beautiful, cohesive accessory that aligned seamlessly with Ferrari’s visual world while maintaining Casa Joy’s distinctive artisanal aesthetic.
Why Fans Are the Perfect Luxury Hospitality Gift
In warm destinations like Abu Dhabi, fans are not only functional — they become an elegant extension of the guest experience. For high-end events, they offer:
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Practical comfort under the sun
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A memorable, personalised keepsake
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A tactile way to express brand identity
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A unique highlight in hospitality welcome packs
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An elevated detail that photographs beautifully
For Casa Ferrari’s F1 hospitality suite, our personalized Sunset Fans added a touch of refinement and exclusivity to the event, enhancing both comfort and storytelling.
The Collaboration: Craftsmanship Meets Performance
Ferrari is synonymous with precision, heritage, and excellence — values that resonate deeply with Casa Joy.
Working on a hospitality experience for one of the world’s most prestigious races was an opportunity to bring together:
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Italian design
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Artisanal craftsmanship
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Luxury event personalization
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Natural materials made by hand
The collaboration demonstrated how thoughtfully crafted accessories can elevate brand activations, press events, influencer gatherings, and corporate hospitality.
A Moment to Remember at the Abu Dhabi Grand Prix
As guests arrived at the Casa Ferrari space overlooking the track, each one received a personalized Sunset Fan — a small detail that added comfort, beauty, and a sense of intention to the experience.
The bold red tassel moved softly in the desert air, a subtle tribute to the Ferrari spirit.
For Casa Joy, seeing our pieces travel from our atelier to one of the most iconic sporting events in the world was a milestone that celebrates our mission: bringing artisanal, natural-fibre accessories to life for unforgettable celebrations and brand experiences worldwide.
Casa Joy for Luxury Events & Brand Hospitality
We collaborate with brands, event agencies, and hospitality teams to design bespoke accessories for:
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Brand trips & press events
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VIP hospitality suites
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Corporate events & activations
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Destination experiences
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Influencer and creator gatherings
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Luxury weddings
Every piece is crafted by hand, personalised to your brand identity, and made using natural fibres and high-quality materials.
If your brand is looking to elevate its next experience with bespoke accessories — fans, baskets, scarves, welcome gifts, or personalised event pieces — Casa Joy would be delighted to create something unique for you.
With joy,
Casa Joy