November 2025
In November 2025, Casa Joy had the pleasure of partnering with Flabelus for an unforgettable influencer trip along the Nile — a cruise through Cairo with 14 creators from across Europe. The journey combined heritage, craftsmanship, and modern storytelling, creating the perfect canvas for a bespoke collaboration.
Crafting a Personalized Welcome Pack for Each Creator
For this trip, Casa Joy designed a fully customized creator welcome pack, tailored to the identity of Flabelus and curated specifically for the aesthetic direction of the cruise. Each welcome pack included:
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Sol Baskets — hand-embroidered with the Flabelus logo
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Disposable Cameras — personalized for the creators to document the trip
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Palm-Leaf Fans — customized in Casa Joy’s atelier
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Velvet Scarves — crafted in a soft, premium velvet and embroidered with the Flabelus crest
Every piece was handmade one by one, using natural fibres and artisanal techniques — staying true to Casa Joy’s values of craftsmanship and thoughtful personalization.
A Color Story Inspired by Flabelus
The entire collection was designed around Flabelus’ signature burgundy, a deep, elegant shade that reflects the brand’s identity. We also incorporated their new print design, using it as the guiding thread for the art direction of all embroidered and printed elements.
This allowed each product to feel cohesive, elevated, and unmistakably aligned with the Flabelus universe — while carrying Casa Joy’s refined handcrafted touch.
Why Personalized Gifts Elevate Influencer Trips
As branded experiences grow in importance, customized welcome packs play a significant role in setting the tone of an event. They:
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Strengthen brand identity
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Create meaningful moments for guests
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Increase shareable content opportunities
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Build long-lasting connections with creators
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Turn a simple trip into a curated, immersive experience
With natural materials, personalized embroidery, and thoughtful design, Casa Joy accessories become timeless keepsakes that extend the story beyond the trip itself.
A Celebration of Craftsmanship Along the Nile
The Cairo cruise was more than a brand trip — it was a celebration of slow travel, creativity, and craftsmanship. Watching the creators explore Egypt with their personalized Casa Joy pieces was a highlight of the collaboration. Each product found its place: baskets carried journals and cameras, scarves kept guests warm during sunset hours, and fans became essentials under the Egyptian sun.
Casa Joy for Brand Trips & Events
Casa Joy continues to collaborate with brands, wedding planners, and event organizers worldwide to craft bespoke accessories for:
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Influencer trips
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Brand launches
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Destination events
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Hospitality experiences
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Corporate gifting
Each project is tailored from scratch — from colour palette and logo application to materials, embroidery, and packaging.
If your brand is looking to create a personalized welcome experience that feels thoughtful, memorable, and deeply aligned with your visual identity, we’d love to bring it to life.
With Joy,
Casa Joy